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The $40M brand that used this clever positioning strategy to get ahead
They built an industry out of the strangest of ingredients...
Sep 10 • 
Eve Arnold

August 2025

Product *RE-Positioning* (the $1M/month brand)
Use this GPT framework to give a old product, a new job...
Aug 28 • 
Eve Arnold
The $40M brand that sells...tape.
I'm not kidding.
Aug 22 • 
Eve Arnold
The $610 million exit you've probably never heard of 🤐
They didn't solve 1 problem
Aug 20 • 
Eve Arnold
How Native Sold for $100M
And started in a garage with $1000
Aug 3 • 
Eve Arnold

July 2025

48 hours of work on a new brand - the update
Sorry I've been quiet, it's been hectic...
Jul 27 • 
Eve Arnold
TikTok's fastest growing brand in 2024
And how they did it
Jul 22 • 
Eve Arnold
The $56 million brand that started in his dorm room
Cooking it up in a Crockpot
Jul 19 • 
Eve Arnold
How to increase your AOV in the next 5 minutes
Small moves, big change
Jul 13 • 
Eve Arnold
I analysed the top 7 D2C brands on TikTok...
...Here's what I found
Jul 9 • 
Eve Arnold
I started a new company in 13 hours... 20 hours later
An update from Monday
Jul 6 • 
Eve Arnold
From a simple idea to $1.6 billion valuation...
Woof, woof.
Jul 3 • 
Eve Arnold
© 2025 Eve Arnold
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