How to increase your AOV in the next 5 minutes

Small moves, big change

I’m a complete fangirl for anything that’s low effort, high impact.

If it takes 30 minutes and bumps revenue by 5–10%, I’m in.

Today, you’re getting two quick wins that can increase your Average Order Value — with barely any work.

Let’s go 🚀

Look at what you’ve got & use it

This one comes from a Sydney-based retailer working with the agency Swanky.

They didn’t build a new funnel.
Didn’t run a big promotion.
Didn’t add any new products.

They just looked at their own order data.

Here’s what they found:

• 39% of customers were spending $30–$50

• The free next-day shipping threshold was set at $30

• A big chunk of people were already spending $20+ over the threshold

💡 So what did they do?

They raised the free shipping threshold to $50 and tested two things:

A static banner:
"Spend $50 to get free next-day delivery"
📊 Result: 0% change in AOV, +3.11% conversion

A dynamic banner:
"Spend $10 more to get free shipping"
📊 Result: +10.16% AOV (mobile)
📊 +9.64% AOV (desktop)

That’s a big lift from a tiny change. Full case study here.

Let’s get onto example 2. This one is sooooo good.