The easiest lift that you can *absolutely* implement if you work 9-to-5
Document your *_____*
Today, I’m going to open your eyes to the new world of TikTok creators.
Three people doing nothing more than documenting their ______.
Perhaps the *easiest* lift you can do if you work 9-to-5.
Let’s dive in.
We live in a *weird world*
Sometimes you see a thing and think — jeez, my view of the world is really, really small.
For me, that happened when I discovered the world of people who make a living by eating on the internet. Yep — that exists. Like people don’t have a ‘day job’, instead, they sit in front of a camera and eat extreme amounts of food.
So I went down a rabbit hole of extreme eaters. It’s wiiiiiiiiiiild.
Here’s a list of extreme eaters and their YouTube views:
BeardMeatsFood — 5.26M
Katina Eats Kilos — 980K
ErikTheElectric — 4.73M
And the list goes on and on. Essentially, these are people (usually single creators) who film themselves eating extreme volumes of food (often termed challenges). *And obviously this is a ‘don’t-try-this-at-home’ type vibes, but what I want you to think about is what this tells us.
Take a look at this closely — It’s a signal.
The broad signal is that people like to watch other people eat.
Which is a weird realisation, but a really important one.
Which leads us to the next step.
Take the signal and zoom in
So I’m absolutely not suggesting you become an extreme eater — there are many, many things that come with that sort of lifestyle, and for most people it’s really not a viable or healthy way of living.
But what it does give us is a sneaky insight that we can leverage.
So people like watching other people eat food — that’s the signal.
Why?
There are tonnes of reasons:
Curiosity (what do other people eat?)
Loneliness (I need to feel a sense of togetherness)
Inspiration (I need inspiration for what to have for dinner)
And so the question is, how can you use the sentiment of this and apply it to your own world?
The easy lift? Film your dinners.
I know, I’m really saying that, but let’s take a closer look, and it's working for people in a huuuuuuuuuge way.
And these aren’t high-flying execs or people with huge followings already. The people I’m about to talk about are super ‘normal’ folk who literally just film what they’re having for dinner.
The creators
So I went searching on the internet to find creators that did exactly that: documented what they had for dinner to see if this was a viable path.