The $3 billion startup that solved 1 *tiny* problem 📅

Literally, $3 BILLION DOLLARS.

I used to think the best startups had to be big, bold, and complicated.
Solve massive problems. Genius founders.
Something that changes the world.

But this morning, I came across a startup worth $3 billion. Yep, billion, with a ‘B’ and the weirdest thing? It solves one tiny problem.

❌ Not painful.
❌ Not urgent.

Just… mildly annoying (honestly, I’ve had this problem every day for 10 years and thought nothing more than ‘eurgh’—but I’d never pay to fix it).

And yet? Millions (like tens of) of people pay to make that small pain go away. The company currently boasts that 20 million people use their software.

Turns out, the best businesses don’t always solve the biggest problems.
They solve the most common ones.

The company?