He disrupted a $109 billion market with ONE product
+ 5 playbooks you missed...
Hey it’s Eve — happy Saturday!
I want the Part-Time Creator Club to be where you build on the side & change your life in the next 18 months.
It’s why I’m relentlessly iterating this newsletter to make it the most actionable source of information on the internet.
I’m so glad you're here building.
Welcome to today’s newsletter 👋
1. $11M by piggybacking off another company's success
This story knocked my socks off. It’s the definition of entrepreneurial spirit and rewriting the rules:
He built a competitor to a $1.2 billion giant while in college
Sold to over 250,000 members
With no experience in the B2C space
It’s a masterclass in thinking outside the box.
Read the writeup here (it’s a banger)
2. $50M brand that started with a $119k Kickstarter campaign
The story that will inspire your next b2c product.
Starts Kickstarter campaign with ‘goodday’
Created a brand new material that the market has never seen before (with no experience)
Gets Ashton Kutcher to wear their product
And it all started with this Kickstarter campaign.
Here’s the crazy story and how it sold out in 5 days (they closed it early)
3. $2M MRR doing ONE thing
Sometimes it’s picking the market that is the home-run, this is that story.
This creator built a subscription business that took over the market
He built an army of raving fans
And inspired a generation
Not bad.
4. The £230M brand that disrupted an entire category
Sometimes you don’t need to reinvent.
You just need to look at the marketplace and ask one simple question: could this be better?
For this story, the answer was yes.
5. I wrote a rebranding case study
I’m challenging myself to do unscalable things.
One thing I did this week was redesigning one of my subscribers (Riz)’s brand. It was tonnes of fun (and lots of hard work).
That’s all for today,
I really appreciate you being here. Happy building.
Much love,
Eve — Founder, Part-Time Creator Club
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