The writing formula behind this $11M gummy bear company

A look behind-the-writing

Happy Friday 👋,

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This morning I stumbled across Grüns. A supplement gummy-bear company — it has one of the smartest startup stories I’ve heard.

So I took each core component and walked through it bit by bit so you can use the same strategy to find your next banger B2C product (and I’ve created a GPT ‘Enemy-prompt’ to speed up your process).

(The thinking behind this one is *chef’s kiss*)

Let’s go👇

Business 101— Having a problem to solve is one thing. Having a solution that solves that problem is another. Having a pain caused by that problem, beautiful. It’s *almost* a recipe for success but one comment I got the other day made me think I need to add another variable to this formula.

• Yes, you have to have a clear problem.

• Yes, you have to have a solution that solves that problem

A lawn mowing company that doesn’t mow lawns isn’t doing much for the ‘long grass’ problem.

But here’s the bit that gets missed, that without it, you might be spending a long time creating a business that never quite hits product-market fit (hint: you’ll need to read the 2-points of differentiation playbook after this).

❌ v1: Problem → Pain → Solution