The writing formula that scaled Wild into a £230 brand

A look behind-the-writing

Happy Tuesday 👋,

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I studied Wild’s marketing strategy to understand how it went from 0 to a £230M+ giant.

And then I reverse-engineered it and built a ChatGPT prompt to help you do the same. At the end of this newsletter, I’ll give you that prompt.

Let’s go👇

Having something to sell is one thing. It’s a start. But it’s not a case of grabbing your product, shouting loudly about it, and crossing your fingers it’ll sell (spoiler: it won’t). You need to understand the market you are in your position in the market, so you can figure out *exactly* how you’re going to stand out.

Here’s the deal… the business that understands their market best, wins. If you want to stand out, you know your market (and your consumers so well) that your product stands out just through existing. That’s exactly what Wild did and it’s THE reason they sold for £230M.

Here’s the formula (it’s what I call the ‘2-points of differentiation’ approach):