The writing formula that scaled this $2M/month brand

The writing behind the brand

Happy Wednesday 👋,

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I studied Mark Rober’s $25M creator business to figure out how the top creators build businesses.

And there’s one thing I see him doing on his website that I’ve not seen anywhere else. So at the end of this newsletter, I’ve built you a GPT prompt to help you do the same.

Let’s get into it 👇

Mark Rober’s website Crunchlabs hit 4M views in December 2024.

If 2% of those people convert that means 80,000 people were buying from Rober in December.

At $24.95 per box — that’s roughly $2M in sales. In December. 1 month.

Here’s the breakdown of his writing & product success…