Use this 6P Framework to Position Your *First* Successful Offer

And the ChatGPT prompt to help you get started

Hey Part-Time Creator,

Take this newsletter and apply it to your business daily, it’ll help you build your business smarter. This is a paid post. If you’re a busy professional with an ambition to sell a product or service on the internet, consider going paid. You’ll learn the business lessons to:

Many subscribers expense this newsletter. It works out at about $0.50 per growth hack (a worthy investment if you’re serious about building something).

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In the last 2 years I’ve sold over $100,000 worth of product by writing emails, and what’s more, I never quit my 9-to-5.

Getting the positioning of my brand right was a big part of why that worked out for me. Today I’m going to tell you how to position your brand to maximize your chances of selling more stuff.

Let’s dive in. 👇

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Buy more worms!

I don’t know if this story is true or not, but it explains in 2 minutes a good chunk of what you need to know about positioning.

I was mowing my lawn and I heard a story that made me run inside, kick off my shoes, and find the nearest notepad to scribble down everything this guy was saying.

The guy?

Shaan Puri.

I don’t know about you, but pretty much every episode of My First Million I gobble up. Every episode is like unlocking a new world I didn’t know existed.

And this episode was no different.

Shaan tells this story:

There were a couple of kids trying to make a quick buck.

They lived near a local pond where many fishermen would hang out on a weekend.

One day they had the idea to sell worms to the fisherman.

So they set up a sign that said ‘worms for sale’.

To their delight, they came home that day and made a handful of sales.

As luck would have it (starting to feel the story maybe isn’t quite as true as I initially thought) their neighbour was a copywriter.

So he says ‘hey boys, first rule of copywriting is to sell the benefit, not the product’.

With that, the boys raced back the next day and rewrote their sign:

‘Buy these worms, catch more fish’.

Grinning ear-to-ear, they came back that night counting their cash, they’d sold even more!

But they went back to the copywriter for more advice.

The neighbour had one simple question: Why? Why do *your* worms catch more fish?

So they thought about it that night, and realized that the fish liked these worms because they were local. Locally caught worms for local fish (not sure of the science behind this one but we’ll go with it).

So the next weekend they set up with a new sign:

‘Buy these worms, catch more fish — because they’re caught locally’

Record sales.

Shaan goes on to explain the 5 Ps of copywriting:

• P - No problem, no sale

• P - Promise benefit

• P - Proof

• P - Proposition offer

• P - Product

And I’ve added a 6th…

• P - Prospect (more on that later).

Step 2: Application

Sometimes, maybe you’re like me and you hear these stories and find it difficult to relate them to your thing. You hear the lessons, you write it all down, but then when it comes to applying it to your thing, you draw a blank.

I’ve been there.

So, I thought I would apply it to the Part-Time Creator Club so you can see it in action.

Problem:

Ambitious professionals with demanding 9-to-5s want to build a profitable side business—but they feel stuck. They don’t have time to sift through endless advice, and they struggle with focus, motivation, and knowing what actually works. They need a plug and play.

Promise:

This newsletter is your daily business coach—giving you clear, actionable insights to grow your business smarter, not harder. In just a few minutes a day, you'll get the motivation, strategy, and tactics to build a real business that fits around your career.

Proof:

"Hi Eve—your posts are so darn good!! This middle-aged Chicagoan (me) is an accountant who wants to be an entrepreneur. All this sales & marketing stuff is very new. You decipher it in a very understandable way :)" — Pamela (paid subscriber)

Proposition:

For just $15/month (or $0.51 per issue), you get a daily business coach delivering expert insights, proven strategies, and real-world lessons to help you run your business better—without wasting time.

Product:

A daily business coach for busy professionals building something on the side.

Prospect:

Busy professional working 9-to-5. They read a lot, they work hard, they have a lot of professional experience, but don’t know how to turn that into something that can make money.

Step 3: The lesson

In business, the ‘frame’ is everything.

Can you imagine if Uber came onto the market and positioned itself as the cab service on an app — yeah, no that wouldn’t have worked. Instead, they invented a ‘new way’ to do an old thing. They wrote a pitch deck that sold the new world and invited people to be part of it (you can see that playbook here - the framework is right at the end). It wasn’t ‘cab app for sale’ it was ‘get a cab this way, make your life easier and pay less.’

Can you imagine if Allbirds launched their product as ‘buy these wool shoes’? Again, who cares. Yeah, it’s kinda cool that they’re made of wool but I’m only buying them if they improve my life in some way. And that’s exactly how they positioned their launch campaign (you can see that playbook here), they created a ‘NEW’ solution to a problem.

And if you’ve got a keen eye, you’ll realize there’s a 6th ‘P’ I’ve not spoken about yet, that’s important.

The prospect is who. The who is really important. You need to have your customer in your mind, you need to know what their life looks like, how they feel, what they want, how they live. Remember the story of how Revolut repositioned the customer they were targeting and hit 50M users (that playbook is here), or how Glean scaled to $100M ARR by targeting a very specific prospect (that playbook is here).

Who you target is really, quite important. Spend more time there—Maybe tomorrow I’ll write about exactly how I think about that. But for now, let’s get onto the final piece to this puzzle.

Step 4: Business positioning prompt

The step-by-step positioning prompt for your business on the side. Of course, this isn’t everything, it’s a starter for you if you’re stuck.