How Revolut reimagined their *core* customer (and grew to 50M users) 💳

Plus ChatGPT prompt to help you do the same

Happy Wednesday👋,

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Revolut turnovers $4,245 a minute. That’s $6.11 million. A day. 🤯

In November 2024, Revolut announced they hit 50 million customers globally.

Receiving a $45 billion valuation (yes billion, with a B). They reported 2023 group revenue of $2.2 billion and pre-tax profits of $545 million.

But Revolut initially was positioned to go after the banking customer market. It wasn’t until the VP of Marketing said they’d got it wrong, that they should be focused on people that travel that things started to take off.

Here’s the story and what you can learn from it… 👇

(Plus the GPT prompt you can use to position your brand for your *best* customers)