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Writing consistently is about solving problem after problem.
One problem I faced early on was, after I figured out my content position and working from a list of *real problems* to solve (and a backlog of structured content), I found that after a while I’d sit and stare at my list, thinking — eurgh, I don’t want to write about these things.
You see, I’ve been thinking lately.
I wrote the other day that most writers fail because they can’t consistently come up with ideas.
That is true, but I think it’s *just* one part of the puzzle.
Actually, most writers fail because they can’t consistently *write about* the ideas they have.
In other words, sometimes, even with a list of ideas in your backlog, you can’t seem to find the motivation to write.
So, to answer the all-important question:
“How do I actually write consistently, every week?”
(Without getting overwhelmed, burned out, or ghosting the internet for six months.)
You have to think about content entirely different— it’s my view that most people think about content completely wrong.
They’re thinking about it as a ‘one and done’ thing but actually, content should be an *evolution of thinking*, specifically, your evolution of thinking.
Today, I’ll show you a 3-step method to turn your backlog of content ideas into an *evolution of content*— which means (at least in my experience), you’re more likely to be excited to write (and that means you’re future-proofing yourself).
Let’s dive in.