The 3-Part Method to Define Your Content Position While Working Full-Time

For 88% of creators...

Hey Part-Time Creator,

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It’s probably true to say that most people on the internet, or most people who want to get started creating on the internet, work a 9-to-5.

One study reported that 12% of creators are full-time, meaning the other 88% are doing the creating while working full-time.

That changes things.

For the last 4 years and will likely be for years to come, I’ve created part-time on the internet. I’ve made a full-time income for a little while on the internet, but I like what I do for a day job; the 9-to-5 has many perks — so I stay doing it.

There are many reasons why people don’t get started on the internet (even though they’ve wanted to for years):

• They tell themselves they don’t have the time

• They tell themselves they won’t create anything worthy

Both of those, in my experience, are down to one ‘core’ problem: You don’t know what your content position is.

In a market, a product has to occupy a unique position to get customers (Allbirds, Enchanted Scrunchies, Woobles, SoulMate Customs, and many more) — it’s *exactly* the same for content.

If you don’t spend time thinking about what space you occupy in the market and *how* you offer something unique, you end up creating into the void and spending hours making content that nobody sees (or cares about).

That’s why today we’re spending the next 5 minutes showing you how you can create your unique content position (while working 9-to-5) so you can forget about posting into the void and maximize your chances of your content going further, faster.

Let’s get into it 👇

Step 1: The easiest way to figure out *how* to write

Your content position is a combination of 3 things:

• Your unique voice

• Your unique interests

• Your unique experiences & knowledge

Your unique voice: how you speak, think, and articulate your ideas. It’s the way you interact with the world. The way you have conversations with your friends, colleagues, and people in your life. It’s how you express your ideas—things like the words you use, your tone, your hand gestures, and the stories you tell.

Your unique interests: the things you find yourself talking about over and over again. The things that spark your interest. The ideas that occupy your mind when you’re walking your dogs, out with friends, or spending time by yourself. What are the things in this world that you are just innately fascinated by?

Your unique experiences & knowledge: the things that have got you this far in life. The milestones, the moments, the things that stick with you. The things you’ve learned along the way in the disciplines you’ve spent your time in. This would be the equivalent of your CV.

It’s a combination of all three of these things that build the foundation of what and how you create on the internet. Don’t skip this part.

List all the things that occupy these spaces.

Oftentimes, when you’re writing down these things, you have a tendency to not go deep enough and skip all the good stuff.

So instead of scratching your head for the next 40 minutes and only going surface deep, try using this GPT prompt:

I work full-time and want to create content online. 

I've studied the best content creators on the internet and discovered they have 3 things: unique voice, interests and experiences & knowledge. 

The best content is entertaining, educational and represents the person communicating it. 

If I work full-time as a UX designer and my interests are science & psychology, the content I'm best positioned to write about is explanating examples of designing a great user experience but with these specific lenses. And use my unique voice that is straight talking and simple. 

If I work full-time as a HR consultant and my interests are gardening and running, I might write about HR and use running analogies or aliken the softer skills of HR with the patience it takes to garden. And use my unique voice that is detail-orientated and specific. 

I want you to come up with:

1. 10 questions that help me understand my unique voice - things like the words I use, how people describe me, what I was like at school 

2. 10 questions that help me understand my unique interests - things like what podcasts I listen to, rather than just 'what topics I'm drawn to' - go specific that I can give concrete answers to

3. 10 questions that help me understand the most interesting knowledge and experience I've got - ask me about key milestones in my career, proudest achievements etc.

Here are the questions it’ll give you and some thoughts around answers for me.

I talk fast, with zero jargon, and passionately. I always delve into deep topics. I use strong language to articulate a point. I write how I talk; the words that I express aloud are the words that go directly into my writing. I’m pragmatic and like to get stuff done, I think communication should have a function—a job to be done.

My First Million, business-related topics, biographies, gardening stuff. I’m obsessed with small shifts you can make to get outsized returns in business. I did my MSc in behavioural psychology and have long since been captivated by nudge theory. I love business and have done so since I was a kid.

Step 2: Blend & uncover your unique position

That one line: small shifts you can make to get outsized returns in business is what…