How to Turn Your Unique Content Position into a Weekly Writing System
The 3-step *loop* method
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You’ve done the hard part.
You’ve figured out your content position — the intersection of your unique voice, interests, and experience.
You’ve got a sense of what you should be writing about.
But, unfortunately, most writers fail not because they don’t know what to write about but because they can’t consistently generate ideas.
They can do it once, but success isn’t about a one-and-done approach. The bigger question is this:
“How do I actually write consistently, every week?”
(Without getting overwhelmed, burned out, or ghosting the internet for six months.)
Today, I’ll show you a simple 4-step loop that turns your ideas into consistent output — without spending hours staring at the screen, hopelessly waiting for inspiration.
Let’s get into it 👇
Step 1: Understanding what content is
We’ve defined your content position, a recap of the previous write-up:
Your content position is a combination of 3 things—
Your unique voice
Your unique interests
Your unique experiences & knowledge
Your unique voice: how you speak, think, and articulate your ideas. It’s the way you interact with the world. The way you have conversations with your friends, colleagues, and people in your life. It’s how you express your ideas—things like the words you use, your tone, your hand gestures, and the stories you tell.
Your unique interests: the things you find yourself talking about over and over again. The things that spark your interest. The ideas that occupy your mind when you’re walking your dogs, out with friends, or spending time by yourself. What are the things in this world that you are just innately fascinated by?
Your unique experiences & knowledge: the things that have got you this far in life. The milestones, the moments, the things that stick with you. The things you’ve learned along the way in the disciplines you’ve spent your time in. This would be the equivalent of your CV.
Now, it’s great that we’ve got that, but the question is, how do we use that? How do we use that to come up with consistent content every single week?
Well, I happen to write a newsletter every day before work. Now, this isn’t for everyone, and bear in mind I’ve been doing this for years, so I’ve built the habit of writing every day, but it can be done.
The key? Systemising.
And here’s the thing to remember—content is:
A problem: How to plant seedlings
A specific person: For a Beginners
And you get bonus points for adding layers of specificity:
A problem: How to plant April seedlings
A specific person: In your first year of gardening
People are on the hunt to figure out how to solve their problems. And you will know from experience that at any one time, there are a million and one problems to solve.
Whether that be problems with yourself (self-esteem, self-discipline, self-love), your hobbies (gaming, gardening, or cars), or problems with your profession (promotions, politics and delivering).
It’s your job to find a bunch of problems you are best placed to solve (based on your content position) and deliver on your promise to solve them.
Let’s figure out how to find your problems.
Step 2: Go beyond the ‘presenting problem’ to the *real problem*
My content position:
My unique voice: straight-talking, practical, uplifting.
My unique interests: business design, decision science, growth
My unique experience & knowledge: experience design, delivery, psychology
So we use that to create a problem-stack, but here’s the secret: you must go beyond the ‘presenting problem’ to the *real problem*.