The writing formula that scaled this 19-year-old's brand to $100,000 by month 1

Why _ _ _ _ _ sells.

Happy Friday 👋,

This is a paid edition. Want original models, frameworks, and mental shortcuts that make business growth faster and easier so you can sell *more* stuff? Click the little yellow button.

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Yesterday, I found a story so unbelievable I had to fact-check it.

19 years old. $100K in the first month. $1M by month 11. Zero ad spend.

(Meanwhile, I questioned all my life choices).

Here’s the breakdown of the business—and the step-by-step TikTok launch strategy that made it happen *and the GPT prompt to help you do the same*.

Buckle up, this one’s packed.

Let’s get into it 👇