Use this *unobvious* email intro prompt to INCREASE sales
Write emails that sell
Hey Part-Time Creator,
I share write-ups that help you build work on the internet that you love—alongside your day job. Consider going paid to get access to 50+ write-ups of tactics you can use to build better on the internet.
I’ve been looking at my most successful emails lately.
I’ve been trying to slow down recently, I recognise that a lot of growth often comes from looking at what has worked, reflecting on why it’s worked, and leveraging that knowledge to iterate next time, with that insight front and centre.
Anyway, as I was going through my best-performing emails recently, and realised that there was a theme in the introductory I wanted to talk about. This one email earned me over $850+ in one day.
It’s a hook that I’ve used ALOT and it never seems to fail me.
Let’s get into it:
Step 1: Show them the unobvious, untapped benefits
Before you sell something, you have to talk about why this overarching achievement is worth pursuing. Most people will be sort of interested in your thing, what you’ve got to do is show them the *new world* that awaits them if they get it right.
I knew the benefits of writing on Medium, but you’ve got to go wider than the obvious. Most people will default to the same stuff: Money.
But if you’ve lived the problem, you know money is the surface problem that feeds a load of other problems. I wanted to write on Medium and have my writing seen for a whole host of reasons, money was a nice byproduct of that.
The other stuff that I really wanted?
To feel heard
To have my ideas validated
To build and learn about how I think
To meet people like me, who think like me
Here’s the email intro: