Use this *tiny* jobs-to-be-done prompt to IMPROVE your positioning
How to design products for moments in time
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I’ve been paying closer attention to the types of products people *actually* buy.
Not the flashy, feature-stuffed products.
Not the ‘on-trend’, interesting-today-gone-tomorrow products.
But the products that are built to do one job, and do it perfectly.
There’s a new category of product I see taking over.
The ones that are built specifically for a tiny job-to-be-done.
They’re weirdly powerful.
And today, I want to show you why.
Step 1: Find your ‘job-to-be-done’
Products exist to solve a problem, we know that.
They’re role is to fulfil a function that people would pay to solve. You and I pay for products and services to solve our problems. You buy food to fix the hunger issue, TV to fix the entertainment issue, lawn mower to fix the grass problem, a greenhouse to fix the ‘seedlings all over the house’ problem.
Product = a solution to a problem.
The first thing to do is work out what job your prospect is doing and how you can help them do it better.
We’re going to use the example of cleaning dishes because later I’ll show you exactly how one huge brand is dominating a tiny-job-to-be done and it’s pure genuis. But first, we need to find the job to be done.
In this case: washing the dishes.
Whether you have a dishwasher or not, rinsing, scrubbing, cleaning dishes is a part of daily life for the majority of adults (and top tip if your product or service solves a daily or recurring problem — you’re on to a winner).
So job-to-be-done: washing the dishes.
Now we get onto the interesting bit…
Step 2: Break the JTBD into tiny steps
So you might think ‘washing the dishes’ is the only step in washing the dishes, but you’d be wrong. Very wrong indeed. Washing the dishes is full of steps, you just need to look closer to find them.
Here’s a breakdown: