Use this prompt to message your prospect at the right time (and maximise sales)
The prompt to help you find it
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I’ll never forget when I first learned the power of timing.
I was reading a study on smokers — the details are hazy, but one thing stuck: when they got a text dramatically changed what they did next.
Timing changed behavior.
And that’s what we’re diving into today:
When’s the right moment to make your offer so your prospect is most likely to say yes?
The dog is out of control
Last week, I was driving to the shop when something snapped me out of autopilot.
At the traffic lights, I saw a guy waiting to cross with his German Shepherd. The dog was on his hind legs, barking, lunging at something across the road. The man was gripping the lead with both hands, leaning back to hold the dog. His knuckles were white. The dog’s teeth snapped at the air.
I checked the rear-view mirror as I drove past, just to see how it ended.
All I could think was: That must be exhausting.
Imagine doing that every single day.
Your arm nearly yanked off.
People crossing the street to avoid you.
And the poor dog — completely overstimulated.
The daily walk should be the best part of the day, not the worst.
Then it hit me:
If a dog trainer walked up at that exact moment and said,
“Give me a few sessions. If your dog isn’t calmly sitting at these lights by next month, you don’t pay,”
—he’d probably say yes on the spot.
Why?
Because he was feeling the pain. Right then.
And that’s the point: timing matters.
People buy when the pain of staying the same is too hard to ignore.
So the question is — how do you find that moment in your customer’s life?