Use this *loyalty programme* GPT to create your business growth engine
A sales tactic often overlooked
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About 50% of your revenue comes from repeat customers.
And it’s 5–10x cheaper to keep a customer than acquire a new one.
Yet… the majority of businesses *don’t* have a loyalty strategy that works.
🔒 The problem: Customers leave, not because they dislike you, but because they forget you.
🔑 The solution: Build a *world-class* loyalty program.
Here’s how to create one that keeps people coming back (and buying more) 👇
The problem with *transactional* loyalty
Most loyalty programs are really just discounts in disguise.
Buy → get points → redeem → repeat.
That’s not a loyalty programme.
Real loyalty happens when customers feel *emotionally* connected to your brand. When they believe they’re part of something. When they feel like insiders — they think:
“I could go elsewhere… but I don’t want to.”
That’s the difference between building a brand that people truly connect with, not just because they love what you sell, but also love how you treat them.
So, how do you build that kind of loyalty?
Let me walk you through it.
Step 1: Make loyalty emotional, not just economical
The #1 shift most brands need to make:
❌ Stop asking: “How do I give them more stuff?”
✅ Start asking: “How do I make them feel more seen, more connected?”
Think about how this applies to your brand:
Can you give your best customers access, not just discounts?
Can you offer early drops, behind-the-scenes previews, or VIP content?
Can you reward people for sharing, not just spending?
AKA - how can you put your most loyal customers first?
Here’s an example:
You run a small dog apparel brand that gives their top buyers a personalized thank-you note and lets them name a future product drop. That’s not scalable at 1M customers — but at 100? It’s unforgettable.
That’s how you make people feel seen, and that’s exactly why they stick around.
You want to build emotional equity, not just financial perks.
Step 2: Build a Ladder of Loyalty
Your loyalty program should feel like levels, not just one loop.
Here’s a simple structure to model:
First-time buyer → Small welcome gift, the “You’re in!” feeling
Repeat customer → Access to a private product/tester group
Top 10% → Named tier with special benefits (free shipping, surprise gifts, etc.)
Top 1% → “Legends” tier — get access to you, exclusive merch.
The goal is progression. You want people to feel like they’re climbing.
Even better? Name each tier creatively. “Bronze/Silver/Gold” is dead. Try names that match your brand voice — like:
🐾 “Puppy,” “Pack Leader,” “Top Dog”
🧠 “Rookie,” “Mentor,” “Mastermind”
🎨 “Explorer,” “Curator,” “Collector”
The point is to create a reciprocity between the loyalty your customers show you and the loyalty you give them in return.
The idea is to reward their loyalty to you with perks that few others get.
Step 3: Reward the behavior you want repeated
Most brands only reward purchases.
But what if you also rewarded:
Referrals
Reviews
Social shares
Email list loyalty
Testimonial videos
Attending live events or online workshops
Suddenly, your loyalty program becomes a **growth engine**.
💡 Pro tip: Assign unexpected bonuses to some actions. If someone leaves a thoughtful review, surprise them with an exclusive product. When rewards feel earned and *unpredictable*, they create emotional spikes.
Here are some *killer* examples:
1. IKEA family
2. Amazon Prime
3. Sephora
I’ve used these examples (and plus 5 more) and all the steps above to create a GPT prompt you can plug in your business. It’ll give you 3-5 examples of schemes you can create.
Step 4: Use this GPT prompt
Here’s how you turn customers into loyal fans: