The Part-Time Creator Club

The Part-Time Creator Club

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The Part-Time Creator Club
The Part-Time Creator Club
Use This 'Laserbeam' Technique to Launch Your Coaching Business on the Side
📍 Positioning

Use This 'Laserbeam' Technique to Launch Your Coaching Business on the Side

And the ChatGPT prompt to help you get started

Eve Arnold's avatar
Eve Arnold
Mar 10, 2025
∙ Paid
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The Part-Time Creator Club
The Part-Time Creator Club
Use This 'Laserbeam' Technique to Launch Your Coaching Business on the Side
1
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Hey Part-Time Creator,

Take this newsletter and apply it to your business daily, it’ll help you build your business smarter. This is a paid post. If you’re a busy professional with an ambition to sell a coaching programme online, consider going paid.

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Many subscribers expense this newsletter. It works out at about $0.50 per growth hack (a worthy investment if you’re serious about building something).


In 2021, I completed my Master’s in Behavioural Science, if that course taught me one thing it was the power of framing —the frame changes purchasing decisions.

Today, we’re going to talk about framing, specifically about finding your ‘laserbeam’ feature to make you stand out from the crowd and ultimately sell more stuff.

Let’s dive in. 👇


The laser watch

This story is directly out of Joseph Sugarman’s The Adweek Copywriting Handbook.

Joseph Sugarman = one of America’s greatest copywriters.

Joseph Sugarman was sitting in a lab of a watch company in Dallas, Texas.

Looking through a microscope, learning everything he could about how a digital watch was made.

He was trying to work out how he was going to sell the thing.

He’d been there for 2 days, asking about watch technology with the watch makers.

Nothing was standing out to him.

Until he leaned into a specific feature.

Back then, a new technology meant that you could see your watchface in the dark but you had to press a button.

On this watch, it displayed constantly thanks to a radioactive substance placed in a capsule inside the watch.

It meant that you could tell the time, even at night, without pressing any buttons.

But Joe felt there must be a powerful way to present the product.

He needed something different and special that made the watch stand out.

He was scratching his head until he had a conversation with an engineer:

“Why didn’t someone think of this radioactive material for watches before?”

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