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About six months ago, I ran a team day for 80+ people.
It was a decent amount of work; it meant guest speakers, figuring out what the programme wanted, the goals, and objectives. Where were we as a team. All that good stuff.
It meant standing up in front of said people and explaining, teaching, organising, and facilitating. It was a heavy few days— not to mention the fact that the day before the event, we turned up to a venue with no running water and a smell almost unbearable to stomach.
But hey, we move.
Anyway, it turns out life works in mysterious ways. A few weeks after that, I learned about something that would cause me to think differently about work.
Like every dog mum (well, I presume), I have my normal walking route and my weekend walking routes. My usual is along a lovely little lane near where I live. Along that lane is a huge house, which, up until recently, was unoccupied.
A young(ish) couple moved in, and since they did, I’ve always been curious about what they do for a living. It was only the other week I found out. Turns out, they run team days. Exclusively team days for big corporates.
And it got me thinking, can you fragment your day job and look for opportunities within it?
Let’s dive into how you do that:
Step 1: Split your job into deliverables
A simple way to create online is to outsource what you do as a day job to the market. This makes sense in many ways because the market has agreed that it values the skills you have, because you have a job doing it.
So the obvious step is to take your day job, in let’s say, marketing, and offer it to the market. But that’s only one way of thinking about your day job as a business opportunity.
Here’s how it works:
❌ I’m a marketer — offer my marketing services
✅ I’m a marketer — here’s all my skills, here’s 7-9 business ideas I could pursue.
Don’t just think of yourself as a ‘broad’ marketer, think about the specific skills you offer and what you can do.
I’m a service designer by trade. Here are all the skills I have:
MSc in Behavioural Science
Big meeting facilitation
Presentations to boards
User research
Negotiation skills
Project delivery
Step 2: Fragment deliverables into opportunities for the market
Each of those can be broken down into opportunities for the market. You just have to start to see each fragment of your job as a marketable idea.
Masterclasses in Behavioural Science and the application to products and services—customer: big business
Team day organisation — customer: big corporations
Presentation skills course — customer: 20-somethings just starting in the corporate world.
Here’s a better list courtesy of ChatGPT:
When you start to fragment your day job, you start to unpick opportunities you might never have seen before.
Here’s the prompt to help you fragment so you can find bigger opportunities:
🧰 Day Job → Business Ideas Prompt
Input:
I work as a [insert job title], and my core skills or activities include:
[List of 5–10 skills/tasks you perform regularly]
Prompt:
Based on this role, break it down into its core marketable fragments — specific skills, tools, or responsibilities that could be valuable to a different audience (e.g., startups, individuals, corporates, creators, students, etc.).
For each fragment, suggest:
- What it is
- Why it's valuable
- A business idea or product I could offer
- The ideal customer or buyer
- Realistic charge out rate
- Size of market
And whenever is the right time for you, here are more ways I can help:
The Medium Blueprint — used by over 600+ writers, the exact strategy I used to go from 0 to 90,000 followers on Medium.
The Part-Time Newsletter School — used by over 100 creators, everything I’ve learned from my MSc in behavioural science, and application of my product-led strategy to turn subscribers into paying customers.
You get both (and more) with the founder member of this newsletter.
Step 3: Package it as a problem-to-solve (+experience)
An interesting reframe is that your day job is the place you are gaining experience and knowledge, case studies, if you will, for when you go out on your own. Fast forward to when you’re going out on your own, what are the snippets you want on your website to convince more people to invest in your services?
With that in mind, think about the opportunity in front of you. Your day job right now is an opportunity to gather case studies and evidence for the business you want to build by leveraging your skills in the next 6 months.
That’s all for today.
Exciting news, I’m launching something new on Sunday. The invitation will arrive in your inbox at 2 pm BST.
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Much love—
Eve
Founder - Part-Time Creator Club