Use this *content-funnel* to create super-specific content
In 3 minutes
Hey Part-Time Creator,
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It’s easy to generate content.
What is hard is to consistently write content that meets the needs of your readers, that keeps them coming back, and keeps them engaged with your stuff.
Most new creators fall into the trap of writing *really* broad content because big creators do that. The problem is, big creators have built the depth so they can go broad.
If you’re new and starting out, your first step is to build credibility *with* super-specificity.
And today I’m gonna take you down the content-funnel (with a GPT prompt) so you can do exactly that.
Let’s get into it.
The problem with writing broad
The beauty of writing broad is that it’s:
Relatively easy to think of ideas
It applies to a big target market
The issue is, big creators gobble up broad topics— because if they’ve got a big audience and they write broad content, they will captivate a lot of that audience, and then the algorithm will share that.
When you’ve got little to no audience, you don’t have a big group of folks already engaged in your stuff, so you have to think differently.
You have to ask yourself:
What is nobody else talking about?
How can I solve a specific problem for a specific person?
And then you have to take it one step further. Do that, and you’ll maximise your chances of reaching more people.
Don’t write broad, write super-specific (and then add this)
Instead of trying to write broad, go specific.
But I’m not just talking 1 layer of specificity, I’m talking layerssssss (onions have layers) and layers by walking through the user journey and then tackling an obvious objection.
It’s another element of what I call *highly-unique* content.
What can you do when you have a lack of an established audience? You can create from a level of specificity that nobody else would dare to dip into through fear of being too specific.
When everyone is going broad, go specific, and when everyone is going specific, go super-specific.
What you want to do is create content in an established niche, but in a way to a level of specificity that feels uncomfortable.
Like this:
Think of it like this: broad is taken, specific is taken, super-specificity is up for grabs.
This is how: in 3 actionable steps:
Step 1: Pick a broad topic
You want to start broad, think of content like a filtering system.
The broader the more opportunity to create content (because it’s obvious), but the bigger the competition (because it’s obvious). As you go further and further down the content funnel, you end up with more and more specificity.
But first, we need a topic that has a lot of interest (that you are also interested in). Like for example (because I am): gardening.
Gardening is very (very) broad — and we know it has an established audience because if you just write ‘gardening’ on YouTube, you get endless videos pop up with over 100k+ views.
And btw, anything is a topic you can write about. Sitting at my desk now, I’m looking at walls, doors, books, my coffee cup, my phone, all of those are broad topics. A good way to generate ideas is to add a ‘how-to’ at the beginning of your topic:
How to plaster a wall
How to paint a wall
How to hang a door
How to write a book
How to brew a coffee
How to pick the best smartphone
All broad topics that you can start with. The aim is to start with a broad topic and get all the way down to a super-specific idea + an obvious pain point.
Step 2: Copy and paste this *content-funnel*
Now, what we want to do is turn that *reallyyyyyy* broad topic into something so specific that other people won’t have thought of it, but it'll speak to your potential audience.
Here’s the prompt: