Use this 3-step formula to innovate in *your* category

And *then* dominate the space

Happy Monday 👋,

This is a paid edition. Want original models, frameworks, and mental shortcuts that make business growth faster and easier so you can sell *more* stuff? Click the little yellow button.

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Today, we’re breaking down a viral case study—how Erika turned a saturated space into a *brand-new* market, starting in her kitchen and scaling to a $1M+ business.

And then at the very end of this newsletter, I’ll give you the GPT prompt to help you do the same.

Let’s get into it 👇