The Copywriting Formula That Scaled Canva to 220M Users
0 to 220 million in 10 years 🤯
Happy Sunday 👋
I hope you’ve been building lots of cool stuff this weekend! This is a paid edition. Want daily insights to sell *more* stuff? Click the little yellow button.
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I put Canva’s growth under a microscope—going from 0 to 220 million users in just 10 years—to find out *exactly* how they did it.
I’ve analyzed their copywriting across the internet to uncover the strategies that made their user growth explode—and how you can apply them to your business.
This is for *you* if you’ve got a great product but aren’t entirely sure how to sell it.
Got something great to sell but not sure how? You built it, you love it—but now what?
Today, we’re breaking down the copywriting tactics behind Canva’s explosive growth—and one technique that maximized every customer (plus a ChatGPT prompt to help you do the same).
Let’s dive in 👇
