PTCC #006: 🍼 $16K/M Midwifery Side Hustle
In the mail 📧
The story: Midwife turned online creator makes some serious bread.
Small ideas: Part-time creator ideas to ponder.
Web highlights: Audience building with the greats, niche website interview with a difference, the secret to audience growth and some amazing people around the internet.
Read time: 2 minutes
👋 howdy to all the new subscribers this week.
THE STORY 📚
Crushing it in 2022
Hilary Erickson, the midwife turned blogger now rakes in about 200k monthly page views and earns roughly $12-16k/month writing and selling courses online. Which sounds amazing. Go, Hilary. But like every success story, things didn’t start off like this. In fact, Hilary’s story starts all the way back in 2005.
Rewind to 2005…
Hilary started a mummy blog in 2005 on Blogger. There she admits she probably shared a little too much about her kids and her life but hey, she just loved writing online. Back then, she was a labour and delivery nurse not that her viewers knew that though.
Erickson just kind of loved writing about life. She’d show up, tap away and go to her day job delivering babies. She’s pretty cool, obviously.
But here’s the catch, she did that for YEARS until things started to take off.
Pinterest ram up 2014
It wasn’t until 9 years later (yes 9 years) that Hilary started thinking differently about this blogging thing.
She started combining two passions, writing and graphic design and gave her site a revamp.
From there, things went from strength to strength.
The shift and the realisation
There comes a time when the hobby gets serious. You’ve maybe been doing this thing a while and you want to up your game or you’ve realised that you really like this thing and you want to make some more dollars out of it.
Hilary hit that point and talks about what she did differently:
Every article needed a reason for someone to click on it.
Get technical and get specialised.
Funnel expert knowledge.
And that’s when things started to change. Hilary soon understood that attention was the name of the game and if she could get people reading, she could point them to a course and that was where the real money was to be made.
SMALL IDEAS
🧱 The way to build an audience is as simple and as hard as creating good content. Content that is better than the competition, consistently.
😧 Half the reason you don’t show up is your own narrative if you can learn to control that you’ll be off to the races.
🏃♀️ Running before you can walk might be the reason you’re giving up on your part-time creator journey.
WEB HIGHLIGHTS
Justin Welsh tells us the key to building an audience.
Niche Pursuits shows us the amazing people around the internet creating a living online (part-time and otherwise).
Shaan Puri talks to his pals about how to create an audience on the internet.