I Changed One Word in My Headline and Tripled Earnings

Experiment 25

👋 Hey, Eve here! Welcome to this week’s paid edition of the Part-Time Creator Club. Each I divulge an experiment I’ve been working on in the Part-Time Creator Club to show you what I’m learning.

---

Welcome, welcome to this week’s newsletter. Now this is one I’m excited about. I’m a little nervous but I’ve had so much fun in the last few weeks testing this lil idea out and it’s changed things in my content strategy so I’m excited to share it with you.

I want to talk to you about A/B testing on Medium. In the past few weeks, I’ve been iterating articles before they’ve gone out. A little weird but bear with me. The essence of the article has been the same but I’ve been rewriting them with a different tone and most importantly a different headline.

We know that headlines have a major impact on a story’s reach but on Medium it’s hard to test the concept. In this edition of the newsletter, I explain how I’ve been testing and what I’ve been learning. So let’s dive in.

• Step 1: The experiment

• Step 2: The results

• Step 3: Discussion

• Step 4: Next steps