🧪 Experiment 27: Offer-Journey Combo
Experiment 27
👋 Hey, Eve here! Welcome to this week’s paid edition of the Part-Time Creator Club. Each I divulge an experiment I’ve been working on in the Part-Time Creator Club to show you what I’m learning.
This week we’re talking offers. As you’ll know I have one main offer that I promote and that’s the Medium Blueprint. It’s the course I made back in February and I’ve continued to iterate for the last 8 months. You might be thinking, why? Why didn’t you just make the offer, build the course and then focus elsewhere? Well, I thought about doing that, I very nearly made a second course back in June but I’ve learned that there is so much more to a course than simply what’s in it.
As Steven Barlett famously says ‘It’s the frame not the picture’ and that couldn’t be more true when it comes to packaging a course. You might think it’s all about the content and that is the focus of the credibility of the course but if you want to sell your course, you have to think about how you position it. If you’ve tried to sell anything, ever, you’ll know this all too well. You can have the best course in the world that delivers incredible value for very little investment but if you can’t get people through the door, nobody will know about it.
So for the last 8 months, I’ve been adding lessons, upgrading the platform I sell it on, bringing on affiliates, and building my copywriting skills. Now, as you’ll know, we talk about copywriting a lot here. But this week I’ve been experimenting with copywriting and the customer journey. So not only the words I write but the process potential buyers go on before they buy the course.
And this week I want to walk you through an experiment I’ve been running called the ‘offer-journey’. Let’s get into it.
Step 1: Experiment
Step 2: Results
Step 3: Discussion
Step 4: Next steps