🦷 Dentist turned 5-figure content creator
PTCC #009
In the mail 📧
The story 🎒: Let’s talk about the dentist that went all-in online.
Small ideas💡: Part-time creator ideas to ponder.
Web highlights 🌍: Cool things this week.
Tiny thought 🆕: On success.
Read time: 2 minutes
THE STORY: CREATOR SPOTLIGHT
If you’re not following Kieran Drew, you should be.
This dude is not only a brainbox (a trained dentist by background), he can build a huge audience and monetise it quicker that you can say “What time’s your dentist appointment?” “Tooth-thirty.”
Let’s dive into the story.
Giving up the prestige for creating on the internet
The creator economy has been taking a turn lately. People are leaving the most respected professions in the world to create on the internet on their own terms.
Don’t believe me?
Doctor, Ali Abdaal quit his job in favour of going all-in on YouTube.
Mark Rober, former NASA engineer quit to skin watermelons on the internet.
And now Kieran Drew. Dentistry is no joke, like 5 years inside people’s mouths studying type vibes.
For context, the average starting salary in the UK for dentistry is $41,373 and it takes you 5 years of gruelling study to get there.
In the creator economy you can study for two years, alongside work and hit $46,000 in 2 years.
Better than that, you can get paid as you earn. I don’t know about you but this is the greatest thing about the creator economy. Pay as you go.
Here’s the breakdown
Kieran’s numbers:
From 0 to $46,000 in 2 years.
From 25k Twitter followers in May to 80k followers today (I ran the math, that’s 175 new followers daily).
So I’ve been taking a deep look at his Twitter strategy and there’s some cool things worth sharing.
Offer value for free - A few months back Drew released a free copy writing course. It hit 2,514 RTs back in August.
Lead with authority - here’s his hook from a viral tweet ‘Last weekend, I made $3247 with 3 emails, 8 tweets and 1 thread.’ You can’t ignore that.
Spark emotion - ‘My first thread got 17 likes.’ What emotion? Hope.
Think Hall of Fame - put your best content into a doc, ask 5 questions (Can I say it better? Can I say it differently? Can I expand on the topic? Can I share more for my audience? Can I templatize it for other ideas?) and iterate.
*Immediately creates Notion doc.*
@itskierandrew is a bit of a legend.
SMALL IDEAS 💡:
What’s the rush? - All eventualities of rushing don’t make for a good journey. First, you don’t enjoy where you are, second, when you get there it doesn’t feel as good.
Loose goals - Goals are like deciding what to have for dinner. It’s an idea, it’s not set in stone and sometimes, shifting things is exciting.
Every piece - Everywhere is an opportunity to improve. This sentence, the room you are sitting in, the services you buy. There is ample opportunity, just not enough light.
Across the web 🌍
The best burger in the world is made by a pizza shop.
Justin Welsh spits words of wisdom: Why you should check your s-drive (there might be waiting gold)
We discovered Andrew Ethan Zheng on YouTube and he’s brilliant.
Tiny thought:
Make action your competitive advantage when you’re small-time. The truth is, nothing happens without action. You can dream it, manifest it, think about it all you like, nothing will happen until you take action. The beauty of being a small-time creator is that you can take as many shots as you like.
