Use this strategy to maximize organic content views
How to find your *winning* content
Happy Friday 👋,
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So, I came across two videos.
Same title, same image, same outfit, same person.
There was one subtle change and it was the difference between 111,000 and 37,000 views.
One change = 3x the views.
Here’s the story and what you can learn from it… 👇
I’m a big fan of the lean methodology, it’s simple:
Build
Measure
Learn
You move quickly, test your ideas, measure the impact, learn from the findings, use that as a way to build again. So the next time around you’re building smarter.
It’s the method I used to grow on Medium from zero to 89,000 followers.
And it’s the method I’m using to grow on Substack.
Here’s it in action with a gardener called Jim (and what you can learn from it) 👇
Step 1: Test a lot
Jim has 266 videos.
That’s good. And you can see from this screenshot he’s constantly testing title ideas:
BIG improvements At The Allotment In February!
You MUST Sow These Seeds In February - Gardening For Beginners
Finally, It’s Arrived! Finishing The No-Dig Raised Beds
The first step in this process is to build and if that’s content that’s either filming or writing A LOT.
Step 1, complete.
Step 2: Figure out what’s working
Now, it’s about understanding what’s working.
I’ve seen time and time again that content creators end up with a winning formula. That formula is the 80% of 20%. And it works for a good while before it tapers off. I’ll show you some more examples later but for now, back to Jim.
Let’s have a look at what’s working for Jim — these are his popular posts.
What do you notice?
Wording: MUST
Wording: You
Timing: Jan, Feb
Image: Smiling
Blurring of seeds - hide something (make a promise)
Step 3: Build an experiment to test
Then I would take all the things I’ve learned and build an experiment to test my theory so..
Experiment
Hypothesis: That all of the findings above combined will make a more engaging title
Success criteria: 10% increase in av. views
Title: You MUST Choose Raised Beds This February (Here’s How to Get Started!) *I used the ChatGPT prompt below.*
Time: Review data after 7 days