I found 8 TINY landing page secrets that you can steal 🙋♂️
How to get *more* people to buy your stuff
🙋♂️ 1st customer thought: can this product solve my problem? I think so…
🙋♂️ 2nd customer thought: how do I know?
Think about how your potential buyer would qualify that your product can solve their problem, questions they might ask:
Do they understand who I am?
Do they understand the problem I have?
Do they have evidence that they’ve solved this for others?
Do those ‘other’ customers have the same problem I have?
Your potential question will have all these questions and more, and so…
Here’s how to improve your credibility in 8 examples 👇
1. Show off the awards you’ve won
It’s your job to embed trust in your potential customers from the point they land on your page. So tell them exactly why they should trust you.
A great way of doing that is by showing awards you’ve won. It works because it’s objective (well, mostly) and it shows you are top of the class at what you do aka you’ve solved this problem lots of times for people.
It signals expertise, adds credibility, and builds confidence with your potential buyer.
❌ We’re really good at making LinkedIn posts
✅ #1 Product of the day
🌐 2PR
2. Share who else uses your stuff
Authority bias is a really big deal.
Potential customers want to reduce the risk that they buy this thing and it doesn’t deliver. How do they do that? Well, they can start by understanding who else is using your product.
So show authority through who uses your product.
❌ Used by 10,000 customers
✅ Used by forward-thinking professionals in leading tech teams
Pro-tip: scroll through your customer list and look for big names in tech then add it to your website.
🌐 Tana
3. Showcase *through* the product
An easy way to show how good you are and why potential customers should use you is ‘demonstration marketing’. In other words, show them how good you are as quickly as possible.
Look at Wegic below —an AI-powered web-design company.
What’s the thing that stands out about this website? It’s really well designed… and so would you trust it to build you a website… yes probably. The proof is in the pudding as they say.
Consider how you’d feel if this website was less well-designed, you’d probably click away.
❌ We’re great at web design