3-steps to seamlessly write *high-converting* emails
If you're struggling to sell your stuff
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One thing that stops a lot of people from succeeding with email marketing is this:
They treat emails like a cash grab instead of a relationship.
You write emails only when you’re launching.
You only send when you’ve got something to sell.
You only show up when you need something from your list.
That approach is outdated and doesn’t stand up against today’s competition.
It’s like proposing after you ignored all their texts for a year — you haven’t built the relationship to ask for something bigger.
If that’s you—if you’re trying to make your emails “sell” but getting crickets, today’s newsletter will help.
Let’s get into it.
The problem with *selling-first* emails
The problem with writing to sell first is that people can feel it.
And when someone can feel the “need” behind your pitch, it triggers resistance.
They lean out.
The truth is: no one likes being sold to.
But everyone likes learning something that makes them smarter, richer, or better at something they care about.
❌ Lead with selling, you hit a wall.
✅ Lead with education, you open a door.
But not just any education. It has to be desire-driven — tied to something your audience already wants.
Don't educate generally. Educate specifically in the direction of your product.
Let’s say you sell templates for content creators. Instead of saying “Buy my $47 template bundle,” (which is all about selling) write an email like:
“The 3-post sequence that made me $1,620 from a single tweet”
And inside that email, you:
Break down the exact post structure
Show the receipts of what it earned
Explain how readers can use it today
And then say: If you want 19 more like this, they’re in the bundle.
That’s the game. Teach → prove → invite.
Don’t pitch. Pre-sell.
World-class email marketers don’t rely on launch emails to do all the heavy lifting.
They build momentum in advance.
They send pre-sell emails — stories, how-tos, ideas, and experiences that create desire before the product is even mentioned.
Why? Because when your audience says, “Wow, this is valuable,” their next question is:
“How do I get more of this?”
That’s when the product link lands. And that’s when it works.
Here’s how to do it in 3 actionable steps:
Step 1: Pick your product → then work backwards to find “pre-sell” ideas
You don’t start with: “How do I sell this?”
You start with: “What’s the desire my reader has that this product solves?”
That subtle difference, that shift in perspective, changes everything.
Then you turn that desire into an education angle.
Here are some examples:
Once you’ve got 5–10 of these angles, you now have a mini content series you can send before your launch or sales link ever drops.
Step 2: Use the “Education Email Engine”
This is my personal go-to framework for writing emails that get replies, clicks, and sales: