3-steps to easily create *high-potential* content ideas
If you're worried about having enough "experience".
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One thing that puts A LOT of people off building a brand online is the “experience” fear — it’s impostor syndrome.
You don’t want to talk as an authority on something because you’re scared you don’t have enough knowledge, experience, or time in the game to do that.
So you put off doing anything and watch on, biting your tongue, all the while telling yourself ‘I could do that’ but never actually doing it because you’re scared you don’t have the credentials.
If that’s you— you want to build your brand online but you’re scared, today’s newsletter will help.
Let’s get into it.
The problem with writing from authority
The problem with writing from authority is you’re always going to get beaten with experience.
There’s always going to be someone on the internet with MORE experience, who gets more airtime because they have results bigger than you.
If you’re playing the experience and knowledge game, there’s always going to be someone more qualified and more likely to be listened to.
And often, if you play that game, you play it well for a little while, and then a big fish comes and blows you out of the water.
Who are you more likely to listen to, someone with 50 years of experience or someone with 5?
Who are you more likely to listen to, someone who’s made $10,000 on the internet or someone who’s made $10 million?
If you constantly play this game, you’re always going to get beaten by experience or results. Because there is always someone doing better.
Of course, that doesn’t mean you shouldn’t build on the internet; it just means your position should take that into account — context is key.
For example, if you’re a junior Project Manager working at a tiny firm and you're talking as an authority on Project Management, you open yourself up to being beaten by the competition.
It’s a little bit like being a tiny tech company going up against Apple.
Apple has more resources, more money, and more experience.
So if you want to be Apple, you have to beat them at a different game. You have to think about the things that you have that they don’t:
Less bureaucracy — you don’t need to convince anyone (apart from yourself) why you’re working on the thing you are.
More agile — you can change direction (again without anyone questioning you) at the drop of a hat.
Less pressure — you can work on smaller things because you’ve not got shareholders breathing down your neck
The same is true if you’re a small, first-time content creator (writer, filmmaker, whatever).
You have to think of the things that make you *unique* and use that as your point of difference.
Don’t write from authority
Instead of trying to be an authority in a crowded market, you want to give people information that they can’t get elsewhere.
That’s the makings of what I call *high-value* content.
So what can you do when you have the advantage of time and a lack of experience? —You can experiment
You see, people want results.
They want to know exclusively what works and what doesn’t. They don’t want uncertainty, they don’t want ‘this might work’ (even though that’s often the truth), they want evidence.
It’s sort of like writing a science paper — the interesting bit is the results section.
The discussion is mostly interpretation and judgement of the author, which, whilst sometimes interesting, is mostly just opinion. The experiment and the results, that’s the golden goose.
And that’s where we want to write from — experimentation over authority.
This is how: in 3 actionable steps:
Step 1: Pick your topic and your dream outcome
First, pick an idea that aligns with what you want to write about and the outcome you want, aka your dream outcome.
For example:
If you’re writing or filming about fitness and your topic is running. Your dream outcome is: running a 5km in under 30 minutes.
If you’re writing or filming about dog training, and your topic is recall. Your dream outcome: my dog’s recall will be 50% better.
If you’re writing or filming about productivity and your topic is morning routines. Your dream outcome: earning $1,000 a month extra.
Step 2: Copy and paste the *experiment generator* prompt
Here’s the prompt: